OMG, this ice cream is like, totally BLACK!
Actually it's not, and it didn't have a single particle of squid ink flavor in it (which is what we were expecting from the name).
Live and learn.
In this case, I have to confess that I learned long ago that ice creams that are supposed to have funny flavors usually taste like vanilla. I wasn't disappointed, because this was just an excuse to eat some ice cream under the guise of 'research'.